Year

2026

Client

BABY - Be Anyone Be You is a new accessories brand based in Los Angeles. Their purpose is to offer a new stylsih and highly functional accessories ecosystem to college students.  

Challenge

The brand's goal is to create sleek and beautiful backpacks at an accessible price. Most existing companies make bags that are either affordable, but aren’t beautiful, or beautiful, but are prohibitively expensive.

Backpacks that are wardrobe staples for daily use.

Process

User.

The target guests are college students looking for a stylish and functional pack. Age range between 16 to 25 years old. 

User's essentials:

Inspiration.

A highly functional style for the modern student, defined by clean lines and modular accessories designed to stand out from the crowd.

The Concept.

Creating an ecosystem where a modern aesthetic and the uniqueness of every customer blend into a sleek, customizable product.

Be Anything, the Backpack // Be You, the SLGs

Color palette

The core palette creates a democratic, gender-inclusive foundation, enhanced with a thoughtful touch of color.

It introduces the brand’s distinctive hues while ensuring they work harmoniously alongside the neutral tones.

SAMPLES COMING SOON...