iDENT

Creative Direction

Year

2024

Client

IPD 2004

IPD specializes in manufacturing and marketing dental prosthetic implants. Their products are available in more than thirty countries providing innovative solutions in the field of dental prosthetics. 

Challenge

The marketing team needed support to rapidly develop a brand experience for the launch of a new company's service. Within 30 days prior to it's launch, the team requested a new corporate brand image, a landing page, a catalog a brand book and a promotional brochure.

IPD_IDent_Intro01

The Landing Page

Designed to clearly showcase the company’s new service—specifically how it works and what the process looks like. 

I developed a subtle design language that complements the company’s main logo, incorporating rounded corners for image containers and a custom wave artwork to enhance visual cohesion.

IPD_IDent_landing_01
IPD_IDent_landing_02
IPD_IDent_landing_04

The Catalog

The catalog extends the visual language established for the landing page, maintaining a cohesive and engaging brand presence.

Rounded image containers and the signature wave artwork are used throughout to create a clean, approachable layout that reflects the company's identity. 

iDent_Catalogs_Top02
IPD_IDent_Catalog_01
IPD_IDent_Catalog_02

The Brochure

The trifold brochure was designed as a compact, visually compelling piece for the sales team. The layout was carefully structured to highlight top-selling products while making the content easy to navigate at a glance, ideal for quick, high-impact distribution.

IPD_Brochure_Esp_01
IPD_Brochure_Esp_02

Selected Works

DessaAccessories Design
IDentCreative Direction