Year

2026

Client

BABY - Be Anyone Be You is a new accessories brand based in Los Angeles. Their purpose is to offer a new stylsih and highly functional accessories ecosystem to college students.  

Strategy

In a world where you can be anything, be you.

Vision

In a world constantly telling us who to be, the universe rewards authenticity. It will champion the journey of refining and reinventing who we are to discover our inner greatness.

Design

Inspiration

LOGO: Bold / Cypher / Modern
COLOR: Sexy / Elegant / Disruptive
TYPOGRAPHY: A modern Sans-Serif with enough body that manifests the strong message behind the brand.
VIBE: Fashionable / Rebellious / Genuine

Ideation

Proposal

The bold upper case wordmark is an statement to stand behind the brand’s message. A modern font with specific spacing between the letters to carry “Be Anything Be You”.

An extension of the wordmark. Utilizes the “Y” to represent the importance of the self. An icon of a silhouette to stand for what makes you special. Easy to recognize and execute across different applications.